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Avenue Greenlight logo

SUPPORTING
RECOVERY AND REVITALIZATION
OF LOCAL NEIGHBORHOODS

IT ALL STARTS HERE SF

IT STARTS HERE
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San Francisco has a deep history of inclusion, innovation, tragedy and resilience and we always come back.“It All Starts Here” is a civic pride campaign launched by a collection of committed business leaders to engage, activate and inspire San Franciscans to articulate their love of our City and send a message to the country that we refuse to be defined by our challenges.

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AVENUE GREENLIGHT SOCIAL FEED

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WORDS FROM OUR COMMUNITY

Words
San Francisco
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Thank you! You are making San Francisco into really wonderful place!

@colorsforlove

Avenue Greenlight is part of a powerful collective in supporting our science, eduction, and conservation hopes.

@savenatureorg

Thank you for sharing and suppporting the Fern Alley Music Series, making our neighborhood a more joyous place to be!

The 42nd Annual Comedy Day was a success because of you!!

@debidurst

At one point I realized that almost all the events in the city where I work as a vendor were made possible because of your grants. Thank you for everything you do!

@colorsforlove

Thank you for helping to make the Sunset Night Market such a success!

@sunsetmercantile

@dreaartist

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Latest Grant Programs
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2023 GRANT RECIPIENTS

About Us

ABOUT AVENUE GREENLIGHT

Avenue Greenlight provides funding to merchant organizations and other community groups to lead improvements in their commercial corridors or surrounding neighborhoods.

The Avenue Greenlight 2023 Grant consists of one-time grants to address emerging needs within the San Francisco Commercial Corridors and surrounding neighborhoods. This fund has been crafted with a clear set of criteria for eligible/viable community projects that will be vetted by the fund administrator and then greenlighted for resource allocation.

Merchant associations and community groups are asked to devise and submit plans detailing how they will utilize their funds for the benefit of their local community.

 

For questions about this grant, please contact Avenue Greenlight Project Director Ixchel Acosta at grants@avenuegreenlightsf.org.

Avenue Greenlight is a new philanthropically funded community-driven initiative to promote the economic recovery and community revitalization of our commercial corridors throughout San Francisco’s diverse neighborhoods. Avenue Greenlight will rapidly deploy privately resourced dollars to support hyper-local, community improvement projects, leveraging the thought partnership of a variety of local public realm nonprofits for sustainability moving forward. Each grantee will receive a grant up to $50,000 allocated by Avenue Greenlight. 

Masood Samereie and Rafael Mandelman with Avenue Greenlight check

PHOTO BY CHLOE JACKMAN PHOTOGRAPHY

Two SF Merchants in bakery

PHOTO BY CHLOE JACKMAN PHOTOGRAPHY

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The impetus for Avenue Greenlight came from an acknowledgment that while San Francisco neighborhoods are composed differently, together they make up a truly special place to live and work, and that the success of the small business community is tied to the success of San Francisco as a whole. Small businesses are reeling as a result of compounding issues, many accelerated by the public health crisis. Further, many merchant corridors may not have the resources or ability to establish Community Benefit Districts.

The ultimate goal of Avenue Greenlight is to uplift local small businesses to help them adapt and recover from the current challenges. Direct investments like these $50,000 grants with wraparound support will help catalyze new thinking for how residents envision their neighborhoods and result in improved safety, cleanliness, and community vibrancy and resiliency. Avenue Greenlight will serve as a platform for local engagement, not only generating new neighborhood projects but also telling the story of our neighborhoods while enabling residents to participate in shaping the fabric of our communities.

Masood Samereie, SFPD officer and merchants on Haight Street

PHOTO BY CHLOE JACKMAN PHOTOGRAPHY

Roberto Hernandez, Ryan Motzek and MAryo Mogannam with Mission Merchants check

PHOTO BY CHLOE JACKMAN PHOTOGRAPHY

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Avenue Greenlight funds can be used for a range of projects, including a merchant association establishing a 501(c)3 to provide infrastructure; developing beautification and public open space projects, parklets, public art installations, lightning, greening, growing the urban canopy, banners and crosswalk painting, environmental design; creating access to business growth capital, emergency funding for vandalism; conducting cleanliness surveys, sidewalk cleaning services, modern litter receptacles; expanding SafeCity community camera program and public safety ambassadors; and providing a funding base for a merchant association to leverage additional member dues, marketing and promotion for shop local activations.

Avenue Greenlight grants are based on diversity, equity, and inclusion considerations and recognize that working collaboratively across sectors San Francisco can meet the needs of its residents and if we all commit ourselves.

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